Proof Publicity is excited to spotlight our client, Cinnabon Swirl, for opening its first California location in Pasadena, as covered by Pasadena Weekly. This marks a new chapter in the brand’s expansion, bringing its signature cinnamon-roll soft serve mashups to a fresh market.
The Pasadena outpost blends warm Cinnabon pastries with creamy soft serve ice cream, carrying forward the brand’s playful, immersive dessert concept. From “Bonini” panini-pressed cinnamon rolls filled with soft serve to seasonal flavors and indulgent dessert cocktails, each offering is crafted to deliver both flavor and spectacle.
This strategic move into California cements Cinnabon Swirl’s reputation as a dessert innovator—combining nostalgia, creative mashups, and a bold vision for growth.
Read the full feature here: First in California: Cinnabon Swirl Opens Doors in Pasadena – Pasadena Weekly
The story can be found in the Print edition dated 9.18.25 as well.
