12 News featured #LovePup Foundation in a shelter visit segment spotlighting the organization’s rescue mission and giving Valley viewers a clear path to get involved and support the work happening on the ground every day.
The segment brought the 12 News team directly to the LovePup shelter, showing firsthand how the foundation helps hundreds of dogs each year through rescue, rehabilitation, and rehoming. Beyond awareness, the coverage gave the audience something actionable — a direct call to donate and support a mission that relies on community participation to keep growing.
On-location shelter segments are among the most effective formats for animal rescue organizations. They put faces — and paws — to the mission, making the need tangible and the ask easy to act on. For LovePup, a 12 News visit translates directly into donations, volunteers, and adoptions.
For LovePup Foundation, the placement continues to build the organization’s visibility across the Valley and reinforces its position as one of Arizona’s most community-driven dog rescue organizations.




