A PR agency that can show you the proof.
Proof Publicity is a ten-person public relations agency in Scottsdale led by Melissa DiGianfilippo, a Phoenix Business Journal 40 Under 40 honoree (2021) and Most Admired Leader (2018). In 2025, Proof secured more than 1,200 media placements for clients in healthcare, hospitality, real estate, financial and professional services.
Proof was named one of AZ Big Media’s Most Innovative Arizona Companies to Watch in 2026, an Az Business Magazine Culture Club Trendsetter (September/October 2026, one of 12 companies recognized for workplace culture), and a 2026 Phoenix Business Journal Best Places to Work finalist in the Micro category. The agency won a 2025 PRSA Phoenix Copper Anvil Award for Community Relations and two Awards of Merit.
What a PR Agency in Scottsdale Actually Does For You
Earned Media Relations
Proof Publicity pitches and places client stories with Arizona outlets and national press, from broadcast and print to digital and podcasts.
Brand Partnerships and Collaborations
Proof Publicity builds partnerships with brands that already reach your buyers, so you borrow an audience that already trusts someone.
Influencer and Creator Campaigns
Proof Publicity finds, vets and manages the creators whose audiences match your customer, then measures what the content actually did.
Awards and Speaking Placements
Proof Publicity nominates you and your team for the awards that matter in your category and books the stages your buyers attend.
Crisis and Internal Communications
Proof Publicity prepares you before the hard day arrives and handles the statement, the reporter and the internal message when it does.
Activations, PR Stunts and Events
Proof Publicity concepts and runs the kind of moment media and creators show up for, not just a ribbon cutting.
Organic Social Media
Proof Publicity turns earned coverage into content on your channels. Available to PR clients.
Industries We Work In
Proof Publicity works most often with healthcare and healthcare services organizations, real estate developers and master planned communities, restaurant and hospitality brands, financial services and professional services firms across Arizona and nationally.
Proof, in Numbers
115
Earned media placements for Spectrum Medical Care Center in seven months, including a front-page Arizona Republic feature and a Reuters story picked up by more than 80 outlets.
150
Earned media placements across 120 outlets for Recovery Centers of America in the first seven months of 2026, with a combined audience of 1.1 billion.
82
Earned media placements across 51 outlets for AC Hotel Scottsdale Old Town and Cielito from January through August 2026, around a hotel and restaurant opening.
See the full case studies on the Proof Publicity results page.
Frequently Asked Questions
Proof Publicity is a public relations agency in Scottsdale, Arizona. We earn media coverage, build brand partnerships and collaborations, run influencer and creator campaigns, secure awards and speaking placements, manage crisis and internal communications, concept activations and events, and run organic social media for PR clients.
Proof Publicity is headquartered in Scottsdale, Arizona at 15051 N Kierland Blvd, and works with clients throughout Phoenix and the greater Valley as well as nationally.
Proof Publicity was founded in October 2024 by Melissa DiGianfilippo, a public relations leader with more than 20 years of experience in Arizona and national media relations.
Proof Publicity works with organizations and brands across a range of industries. Our typical client has at least $5 million in annual revenue, though we work with smaller organizations when the budget is there and with much larger national organizations. As a public relations and social media agency we work on a monthly flat fee that is all inclusive of services, starting at $5,000 per month, with the actual fee set by scope. We also take on project work when we have capacity, including press release projects, short-term earned media pushes, influencer management and crisis communications support.
Connect With Us
Visibility Creates Value.
Attention Is Power.
Perception Shapes Reality.
Reputation Is Everything.
Trust Builds Empires.
Authority Attracts Opportunity.
Stories Shape Success.
Influence Outlasts Advertising.
Media Makes Markets.
Relevance Is Resilience.
