Restaurant and Hospitality PR in Scottsdale
Proof Publicity is a restaurant and hospitality public relations agency in Scottsdale, Arizona. We work with restaurant groups, chefs and concepts, resorts and hotels, and food and beverage brands across Phoenix and Scottsdale. Openings are the hardest deadline in PR and the coverage window is narrow, so the work starts months before doors open.
The Ppening Timeline We Run
Six months to 90 days out.
Proof Publicity places coming soon coverage with business and food media, which is where the first wave of interest and the first reservations list come from.
90 days out.
Proof Publicity builds the opening plan: media list, influencer list, preview dinners, photography, the announcement sequence and the assets every outlet will ask for.
Two to four weeks out.
Proof Publicity runs media and creator previews so reviews and content publish in the opening week rather than a month later.
Opening week.
Proof Publicity manages the second and largest wave of press, broadcast segments and creator content.
After opening.
Proof Publicity keeps the restaurant in the conversation through menu news, chef features, awards and seasonal moments.
Media and Creator Previews
Proof Publicity hosts media and creators before opening because a review needs a meal and a creator needs the room to look right. We handle invitations, seating, timing, the story for each guest and the follow-up. For AC Hotel Scottsdale Old Town and Cielito, Proof Publicity’s hosting program produced 37 social posts and stories from 18 hosted stays and dinners.
Hospitality PR Results
Proof Publicity handled the opening public relations for AC Hotel Scottsdale Old Town, a 168-room hotel from PEG Companies that opened February 26, 2026, and for Cielito, its rooftop restaurant from The Wayfaring Group that opened in April 2026, and Proof Publicity runs ongoing social media for both. Between January and August 2026, Proof Publicity secured 82 earned media placements across 51 outlets for the hotel and the restaurant, and hosted 18 media and influencer stays that produced 37 creator posts. Cielito’s Instagram impressions went from 1,558 in April 2026 to 151,399 in May 2026, the month after opening.
For ResortPass, an online booking platform selling day passes to luxury hotel and resort amenities, Proof Publicity built a co-branded activation with Kaleidoscope Juice at The Scottsdale Resort and Spa, hosting 27 Phoenix lifestyle influencers who produced 48 Instagram posts and 9 TikToks for an estimated 32.6 million views, and earned 15 media placements in five months.
Full versions of both case studies, with links to the coverage, are on the Proof Publicity results page.
Off Deadline Podcast
Frequently Asked Questions
A restaurant PR agency builds coverage and demand around openings, menu and concept news, chef profiles and events, using food media, local press, broadcast and creators. It also handles reviews, awards submissions and the reputation work that follows a bad night.
We recommend being hired at least 90 days before opening. That is what it takes to build the plan and to invite media and influencers to the grand opening. The bigger opportunity starts earlier: coming soon coverage runs from about six months out to 90 days out, then a second wave of press lands around the opening itself.
Proof Publicity works on a monthly flat fee starting at $5,000 per month, all-inclusive of services, with the actual fee set by scope. Restaurant openings are often handled as a defined project with a heavier three-month push, then a lighter ongoing retainer.