ResortPass PR Case Study

What results has Proof Publicity delivered for ResortPass?

Proof Publicity was the Arizona public relations agency for ResortPass, an online booking platform that sells day passes to luxury hotel and resort amenities without an overnight stay. ResortPass hired Proof Publicity to build brand awareness and drive app downloads in Phoenix and Scottsdale for its SpaPass offering. Proof Publicity built a grassroots marketing program, ran an influencer activation with 27 Phoenix lifestyle influencers at The Scottsdale Resort and Spa, and created a physical product with Kaleidoscope Juice, a Scottsdale brand. In five months, Proof Publicity secured 15 earned media placements for ResortPass across local broadcast, print and digital outlets and coordinated more than 79 influencer posts, reels and stories, generating an estimated 29.5 million views. Results through February 2026.