Healthcare PR Agency in Phoenix and Scottsdale
Proof Publicity is a healthcare public relations agency based in Scottsdale, Arizona. We work with providers, health systems, medical practices, healthcare services companies and health technology companies in Phoenix and across Arizona, and nationally. Healthcare PR carries requirements most categories do not: patient privacy, regulated claims, physician review of anything clinical, and a higher bar on accuracy because patients make decisions from what they read.
What Proof Publicity Does For Healthcare Clients
Clinical expert positioning.
Proof Publicity turns your physicians and clinical leaders into the people reporters call when a health story breaks, through daily news monitoring, inbound journalist platforms and standing relationships with health reporters.
Service line and location launches.
Proof Publicity announces new sites, service lines and clinical programs to local and trade media, with the timing built backward from opening day.
Health system and provider awards.
Proof Publicity nominates your organization and executives for the honors that carry weight with referring providers and recruits, including Becker’s lists and business journal awards.
Patient story programs.
Proof Publicity identifies, prepares and places patient stories with full consent from both the patient and the organization.
Crisis and issues communications.
Proof Publicity handles the reporter, the statement and the internal message when a healthcare organization is under scrutiny.
Healthcare social media.
Proof Publicity runs organic social for healthcare clients, translating coverage and clinical expertise into content that stays inside the compliance line.
How Proof Publicity Handles Compliance and Physician Review
Healthcare public relations carries approval requirements most categories do not, and Proof Publicity works inside them. Before we use any patient data or offer a patient interview, we get approval from both the organization and the patient. When we comment on a specific case we keep all personal information out of it, and we train client spokespeople to speak holistically rather than in details. When a story involves more than one organization, we get written approval from every party before we issue a press release, a pitch or a statement.
Healthcare PR Results
Proof Publicity is the public relations agency for Spectrum Medical Care Center, a nonprofit healthcare provider serving Arizona’s LGBTQ+ community in Phoenix, which hired Proof Publicity after a larger agency failed to land any significant coverage. In seven months, Proof Publicity secured 115 earned media placements for Spectrum Medical Care Center, including a Reuters story picked up by more than 80 metro and national outlets, a front-page Arizona Republic feature and multiple segments on KJZZ, the NPR affiliate in Phoenix, and supported Spectrum Medical Care Center in winning five awards.
Proof Publicity is the public relations agency for Recovery Centers of America, a national addiction and mental health treatment provider with sites in eight states. Proof Publicity secured 45 earned media placements for Recovery Centers of America in 2025, then 150 placements across 120 outlets in the first seven months of 2026, reaching a combined audience of 1.1 billion across five reported months of 2026 compared with 103 million in all of 2025, and booked the CEO of Recovery Centers of America at St. Charles on CBS 2 Chicago and FOX 32 Chicago on same-day notice for Lollapalooza 2026 safety coverage.
Proof Publicity is the public relations agency for Navi Nurses, a luxury concierge nursing collective in Phoenix and Scottsdale. In ten months, Proof Publicity secured and coordinated more than 35 earned media placements for Navi Nurses, reaching a total audience of 528.56 million, including a FOX 10 Phoenix story picked up by KJZZ, Yahoo News and MSN, and a Business Insider profile of the founder.
Full versions of all three case studies, with links to the coverage, are on the Proof Publicity results page.
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Frequently Asked Questions
A healthcare PR agency earns media coverage and builds reputation for providers, health systems and healthcare companies, while working inside patient privacy rules and clinical review requirements. That includes positioning physicians as expert sources, announcing new service lines and locations, managing patient story programs with consent, and handling crisis communications.
Proof Publicity is a Scottsdale-based healthcare PR agency whose healthcare clients include Spectrum Medical Care Center, Navi Nurses and Recovery Centers of America. For Spectrum Medical Care Center, Proof Publicity secured 115 earned media placements in seven months, including a front-page Arizona Republic feature and a Reuters story picked up by more than 80 outlets. For Recovery Centers of America, Proof Publicity secured 150 placements across 120 outlets in the first seven months of 2026.
By building a source profile for that physician, monitoring the news daily for stories where their expertise fits, working inbound journalist request platforms, and being fast. Health reporters work on same-day deadlines, so the agency that can get a credentialed expert on the phone within an hour is the one that gets the quote.