B2B and Professional Services PR in Phoenix
Proof Publicity is a B2B and professional services public relations agency in Scottsdale, Arizona. We work with law firms, financial services and investment firms, construction, technology and other professional services firms across Phoenix and nationally. In professional services the buyer is researching a person as much as a company, so the work is executive visibility: bylines, expert commentary, awards, speaking and thought leadership.
Executive visibility
Proof Publicity builds a public record for your partners and executives that a prospect finds before the first call. That means a source profile per executive, a running list of the topics they can speak to credibly, bylined articles in the trades their buyers read, and commentary in business media when the news gives them an opening.
Our expert source program
Proof Publicity monitors the news every day for newsjacking opportunities, runs alerts that feed relevant stories straight to our team, and works inbound journalist request platforms so we can respond fast and with substance. Speed is the whole game here. A reporter filing at 3pm takes the expert who answers by 3:15.
Awards and Speaking
Proof Publicity builds the annual awards and speaking calendar for the firm, writes the submissions and manages every deadline, targeting the honors that referral sources and recruits actually recognize.
B2B PR Results
Proof Publicity is the public relations and social media agency for eeCPA, a boutique tax, accounting and business consulting firm in Scottsdale, Arizona that advises entrepreneurs, family offices and commercial real estate investors. eeCPA hired Proof Publicity to make its partners findable as credible experts, so Proof Publicity built a source profile for the firm and pitched its leaders as commentators on tax, wealth transfer and real estate finance. In ten months, Proof Publicity secured more than 30 earned media placements for eeCPA in outlets including Forbes, MarketWatch, Crain Currency, Multi-Housing News, MSN, Phoenix Business Journal and FOX 10 Phoenix. Over the same period, Proof Publicity grew monthly Instagram reach for eeCPA by 1,123 percent, from 430 accounts reached in November 2025 to 5,257 in July 2026, lifted monthly content views 470 percent to nearly 15,000, and published more than 200 Instagram and LinkedIn posts. Results through August 2026.
Proof Publicity also runs executive visibility for Recovery Centers of America, whose leadership was named to the Phoenix Business Journal’s 2026 Corporate Leadership Awards.
Full versions of both case studies, with links to the coverage, are on the Proof Publicity results page.
Off Deadline Podcast
Frequently Asked Questions
A B2B PR agency builds credibility for a firm and its leaders through expert commentary, bylined articles, awards, speaking placements and trade press coverage. The goal is that a prospect researching your firm or your partner finds third-party proof before they find your sales pitch.
By building a source profile, monitoring the news every day for newsjacking opportunities, running alerts that feed relevant stories straight to our team, and working inbound journalist request platforms so we can respond fast and with substance. For eeCPA, that approach produced more than 30 placements in ten months, including Forbes, MarketWatch and Crain Currency.
It is when the buying decision is trust-based. For eeCPA, a boutique Scottsdale accounting firm, Proof Publicity secured more than 30 placements in ten months in outlets including Forbes and MarketWatch, and grew monthly Instagram reach 1,123 percent. A prospect comparing two similar firms picks the one with the public record.