So Scottsdale named Melissa DiGianfilippo, founder and CEO of Proof Publicity, a 2026 Woman to Watch — recognizing her as a strategic force reshaping what modern public relations can and should deliver for growing businesses.
The feature profiles DiGianfilippo’s approach to PR as an integrated discipline — one that connects earned media, content, partnerships, and digital strategy into a cohesive visibility engine. Her philosophy is straightforward: there are incredible businesses doing great work that aren’t getting the visibility they deserve. Proof Publicity exists to change that in a way that drives measurable growth.
Behind the firm’s momentum is a story of resilience. DiGianfilippo rebuilt Proof Publicity from the ground up after a pivotal personal turning point — a decision to stop staying in what no longer felt aligned and build something with clarity, intention, and a higher standard. That foundation is reflected in how the firm operates: not as an outside vendor, but as a seat-at-the-table partner.
The Women to Watch recognition affirms what Proof Publicity’s clients already know — that DiGianfilippo isn’t just shaping brands. She’s shaping what modern influence looks like.
