BB Living PR and Influencer Case Study

What results has Proof Publicity delivered for BB Living?

Proof Publicity was the public relations and influencer marketing agency for BB Living, a build-to-rent residential operator with communities in Arizona, Texas and Florida. Build-to-rent is a category most renters had never heard named, so the work was as much education as promotion. Proof Publicity ran a three-market influencer campaign over three months, selecting mom and lifestyle creators on Instagram whose audiences matched BB Living’s renter profiles and vetting each creator on engagement, past branded content performance and audience demographics rather than follower count. The campaign generated more than 400,000 views across the three markets, drove an increase in website traffic during the campaign periods, and left BB Living with a library of market-specific content to reuse. Proof Publicity also placed the build-to-rent story in Arizona news media, including two features by senior real estate reporter Catherine Reagor in The Arizona Republic, one published in Spanish. Results through February 2026.