Melissa DiGianfilippo, a longtime leader in the Valley’s communications space, has launched a new Phoenix-based public relations agency called Proof. After co-founding and growing Serendipit Consulting for 15 years, DiGianfilippo is now fully focused on her passion—strategic PR. Proof officially launched on October 1, 2024, offering services including media relations, influencer marketing, crisis communications, and PR strategy.
Backed by a team of former Serendipit colleagues and a roster of high-profile clients such as DryBar, OneAZ Credit Union, and Sheraton Grand at Wild Horse Pass, Proof is quickly making its mark. DiGianfilippo emphasizes a boutique, client-first approach and plans to grow intentionally, without sacrificing hands-on service.




