Crisis Communications Case Study

How does Proof Publicity handle crisis communications?

Proof Publicity handles crisis and issues communications for healthcare, hospitality, multifamily housing and real estate, professional services and consumer brands in Arizona and around the United States. Proof Publicity does not publish client crisis work by name, because the value of the work is that most of it never became a story. Proof Publicity has provided crisis and issues counsel for Asset Living, Emet Capital Management, Recovery Centers of America, BB Living, OneAZ Credit Union, Pinard Wine Bar and OHM Fitness, across property management, investment, healthcare, homebuilding, financial services, restaurants and fitness. Proof Publicity does not describe any individual client’s situation.

What Proof Publicity can show is the method: founder Melissa DiGianfilippo has more than 20 years of crisis and issues experience, and Proof Publicity’s own interview series, Off Deadline, has more than 25 published episodes in which Arizona journalists explain on the record how they decide what to run, who they call and what a bad response looks like. Results through August 2026.